We have recently added a new product to our ranks, POW | Skin Powder C+ - COQ10 raw powder. It IS a bit of a mouthful, so we wanted to break it down for you, and why we have been SO excited to add this to our range.

What is COQ10?

First of all, Coenzyme Q10 is a nutrient that occurs naturally in the body - it is a fat-soluble vitamin-like substance present in every cell of the human body. As a coenzyme, it is vital to the production of energy within your cells.

A coenzyme is a substance that enhances or is necessary for the action of enzymes. They are generally much smaller than enzymes themselves. 

How does it apply to my skincare routine?

What we were interested in from a skincare point of view, is it is also a very powerful antioxidant or free radical scavenger. 

What are free radicals, you may ask? 

Basically, they are produced by normal cell metabolism, but they can build up in cells and cause damage to other molecules. This damage done by free radicals may appear in several forms: premature wrinkles, unwanted pigmentation, unevenness in skin tone, and lackluster skin. 

CoQ10 reduces these free radicals, and therefore helps to reduce the damage to your skin.

In fact, when CoQ10 is applied directly to the skin, it has been shown to reduce damage caused by free radicals and UV rays and even decrease the depth of wrinkles, as well as epithelial cell turnover. 

Keratinocyte cells make up the majority of human skin cells and CoQ10 has been shown to protect these skin cells from oxidative DNA damage brought on by ultraviolet light. 

Now, we know that was a lot of scientific jargon, but you probably get this gist - CoQ10 applied topically is going to keep your skin looking younger, smoother and wrinkle-free, for longer! 

The POW CoQ10 Powder has been combined with Vitamin C, Vitamin B (Niacinamide) and Malic Acid. This unique, dry formulation ensures these active ingredients are fully skin stable and at their most effective state.

We recommend you mix it with your serum, for two reasons. The CoQ10 is at it’s most effective when it is activated with a liquid, and it carries the active serum ingredients deeper into the dermis. 

Our POW Powder is a part of our brand new Ageless Routine.