Why our exfoliants and masks are in dry powder form

You may have noticed that quite a few of our Goodies arrive at your door in a dry-powder state, such as UnMask, Bright Face Polish or POW - CQ10.

Why is this, you may wonder? Why should we choose to keep the ingredients dry, as opposed to a paste or liquid form?

Benefits of using a dry powder exfoliant or mask.

No preservatives are needed.

Without the addition of water, the ingredients are going to stay fresh for much longer, and are much less susceptible to bacteria growth in a dry environment.

Preservatives or emulsifers, such as alcohol or parabens, are simply no good when it comes to your skin - they can block pores, cause excess dryness and irritation, and build up over time.

Ingredients stay active

Without the addition of any liquid, active ingredients in the dry powder remain stable and powerful right up to the moment you use them, delivering the maximum level of effectiveness.

A little goes a long way.

Did you know that many skincare products contain up to 70% water? Without this water content, you will find that a much smaller amount of product is all that’s needed to do the job. You can also customise the consistency of your exfoliant or mask, depending if you prefer a thick or thin paste. Plus, we can package the powder in sustainable glass and tin containers, no tubes or plastic needed!

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